Google: Toyota sees great results with advanced targeting techniques
27 April 2016
![](https://old.iabeurope.eu/wp-content/uploads/2016/04/Screen-Shot-2016-04-27-at-11.30.04-AM.png)
As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, to test how using advanced targeting techniques enabled by a unified stack compare with using standard targeting techniques. Results were phenomenal.
Read the full case study here and watch the video below.
Discover it here.