IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)
AdReaction: Getting Gender Right
Awards: Consumer Attitudes and Behaviour (Winner)
AdReaction: Getting Gender Right, focuses on how gender progressive advertising can help grow brands and is designed to accompany marketers on their gender progress journey. It is based on the most comprehensive global analysis Kantar has ever undertaken to assess how women and men respond differently to marketing through sub-analysis of our internal databases.