Programmatic Library

Live Nation: Measuring the impact of mobile advertising

21 March 2016
Share

Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of its tours, the smash-hit 2015 Madonna “Rebel Heart” tour was the company’s first global, end-to-end campaign launch with us.

Get the slides here.

Download - 38.70 KB
Case study Ad effectiveness Programmatic
© 2024 IAB Europe
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?