MIXX Awards Europe

MIXX Awards Europe Winners 2019 – Orange Finance tracks full consumer journey (Initiative / Reprise)

Initiative / Reprise

Orange Finance tracks full consumer journey

Awards: Direct Response / Lead Generation Campaign (Gold)

Orange decided to check the impact of its mobile campaign on visits in shops and its offline sales of promoted services. They searched for a common point between their campaign and measurement of a physical location, delivered by a mobile device. Initiative built a custom attribution model based on geolocation and a list of Orange stores, in which users could apply for a cash loan. Here, mobile was very useful, as they could run a rich media ad with embedded map that shows the nearest Orange Store.


Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!


Become a Member Lost your password?