Ad Effectiveness Library

The Guardian Research: The Guardian Guide to Context

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use of Research Budget category with their research project: The Guardian Guide to Context.

The research project focuses on the impact of context on ad effectiveness from a plethora of perspectives with intriguing findings.

To browse through the research, download it below.


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