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Brussels, 17 February 2016 – The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case stud...
17 February 2016
New IAB Europe library illustrates strategic opportunity of programmatic advertising
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter now.  The IAB Europe Research A...
15 February 2016
IAB Europe Research Awards 2016 now open!
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in which they...
2 February 2016
13.9%: The percentage of Adblock users in Romania
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe raises concerns ...
16 December 2015
Data Protection deal is a setback for Europe’s digital economy
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from €14.6bn in H1 2014 and is expe...
9 December 2015
Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report rev...
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader ...
25 November 2015
IAB Europe Report: How online advertising enables the digital economy of the future
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million j...
25 November 2015
Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gros...
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour...
7 October 2015
New framework for transatlantic data transfers needed in wake of Schrems judgment
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2...
16 September 2015
European Programmatic Market increases 70.5% to €3.65bn in 2014
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth of m...
9 September 2015
Brands get to grips with mobile, but apps need further development
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth of m...
28 August 2015
Industry leaders join IAB Europe to support continued expansion of policy and industry promotio...
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to incr...
9 August 2015
Programmatic display advertising set to rise in Europe
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