Best Practices

Ad Effectiveness Library

This library brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.

Category: Integrated Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance   Watch it here.     Categor...
22 May 2017
MIXX Awards Europe – Integrated Advertising Winners
Category: Programmatic Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Last Chance  Watch it here.     Category: Progr...
22 May 2017
MIXX Awards Europe – Programmatic Advertising Winners
  Category: Campaign Effectiveness Award: GOLD Agency: DDB Brussels Campaign: STARDUST FOR BOWIE      Watch it here.   ...
22 May 2017
MIXX Awards Europe – Campaign Effectiveness Winners
Category: Virtual and Augmented Reality Award: GOLD Agency: Framestore Campaign: Fantastic Beasts and Where to Find Them Watch it here. &nbs...
22 May 2017
MIXX Awards Europe – Virtual and Augmented Reality Winners
Category: Responsive Display Advertising Award: SILVER Agency: MediaCom Turkey Secondary Agency – AMVG Campaign:  EnerjiSA – Turkey’...
22 May 2017
MIXX Awards Europe – Responsive Display Advertising Winners
Category: Branded Content Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here.   Category: Branded Content Aw...
22 May 2017
MIXX Awards Europe – Branded Content Winners
Category: Native Advertising Award: GOLD Agency: Arena Media Spain Campaign: UFC  2 Watch it here.   Category: Native Advertising Awar...
22 May 2017
MIXX Awards Europe – Native Advertising Winners
Category: Search Advertising Award: Gold Agency: iProspect / Dentsu Aegis Network Campaign:  A digital recruitment solution Watch it here. ...
22 May 2017
MIXX Awards Europe – Search Advertising Winners
Category:  Social Media Award: GOLD  Agency: DDB Brussels  Campaign:  STARDUST FOR BOWIE Watch it here.   Category: Social Media Aw...
22 May 2017
MIXX Awards Europe – Social Media Winners
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help...
27 February 2017
Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively...
7 December 2016
comScore and Kellogg and Krux: Combating Fraud to Drive ROI
An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which makes viewability a critical component ...
30 November 2016
comScore: Campaign Viewability Optimisation
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