Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

Europe plays a significant role for the future of TV advertising, containing seven out of the top twenty advertising markets in the world. D...
2 November 2016
Enders Analysis report – Commissioned by Google: Programmatic TV’s European Evoluti...
The IAB Netherlands  Online Video Task Force, the trade association for digital marketing, has published their Online Video Guide. The hand...
7 October 2016
IAB Netherlands report: Online Video Handbook 2016
“Header Bidding is one of the most discussed topics in the programmatic industry. Now it is being implemented and tested by leading pu...
13 September 2016
IAB Netherlands report: Header Bidding
Mobile is everywhere with more than half of the global population owning a smartphone or tablet and developing a deeply personable relations...
19 May 2016
Teads.tv White Paper: Mobilising video advertising: trends, challenges and opportunities
Digital ad spend in Poland experienced 20% growth in 2015, IAB Poland & PwC Adspend Study reveals Highest growth was in display ad spe...
6 May 2016
IAB Poland Infographic: Polish Digital Advertising Spend 2015
What is ad blocking?  An ad blocker is a software installed with the goal of removing advertisements from web pages. With the ad blocker, ...
26 April 2016
IAB Italy White Paper: Ad blocking (in english)
Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consu...
19 April 2016
Videology Report: Video works
This report featuring Turn’s Richard Robinson and digital leaders from brands and creative agencies explores the role of creative with...
1 March 2016
Turn Report: Programmatic and Creativity
Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up to 500% more to reach them...
1 March 2016
Turn Infographic: Advertising to Millennials
This infographic was created in partnership with ExchangeWire. The findings are based on a survey of 183 digital marketing professionals fro...
8 January 2016
OpenX Infographic: Perceptions, Implications and the Future of Online Marketplace Quality in Pr...
This report examines attitudes towards programmatic across the global advertising ecosystem.
23 September 2015
AppNexus Research: Programmatic Trust Study
Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this firs...
8 June 2015
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to re...
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