2015 IAB Europe Webinar Recordings
Below you can find a list of recordings for all 2015 webinars hosted by IAB Europe.
European Programmatic Market webinar
The IAB Europe European Programmatic Market Sizing report reveals that the European Programmatic market grew by 70.5% reaching €3.65bn in 2014. This webinar dives deeper into the trends driving this growth.
The recording is available here.
White Paper on Digital Advertising in the European Economy webinar
The white paper includes an EU-level estimate of the number of jobs attributable to digital advertising, using a new approach that is intended to finesse the shortcomings of some earlier attempts, but without constituting a full, formal economic impact assessment.
The recording is available here.
Road to Programmatic Sell-Side Considerations webinar
This webinar addresses how sell-side stakeholders can develop their programmatic strategy including considerations for choosing an SSP, how to use data effectively and how mobile and video can be developed as part of this strategy.
The recording is available here.
Road to Programmatic Buy-Side Considerations webinar
This webinar addresses how brand advertisers and agencies can develop their programmatic strategy including considerations for choosing a DSP, how to use data effectively and how mobile and video can be developed as part of this strategy.
The recording is available here.
Multi-screen Behaviour and Media Planning webinar
This is the second of two webinars showcasing the winners of the 2015 IAB Europe Research Awards which recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.
The recording is available here.
Global Mobile Ad Revenue 2014 webinar
This webinar explores the trends in the Global Mobile Ad Revenue 2014 report.
The recording is available here.
Operational Considerations and Choosing the Right Solution for a Programmatic Trading Strategy
This webinar explores some key considerations from the IAB Europe Road to Programmatic white paper for developing a programmatic strategy.
The recording is available here.
European Online Advertising spend in 2014 webinar
This webinar explores the trends of the IAB Europe AdEx Benchmark 2014 report, the definitive guide to the state of the European online advertising market.
The recording is available here.
Advertising Effectiveness and Cross-device Measurement webinar
This is the first of two webinars showcasing the winners of the 2015 IAB Europe Research Awards which recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.
The recording is available here.
Introduction to Programmatic Trading webinar
This webinar provides insight and education into Programmatic Trading and how it is developing across Europe drawing on some of the content of the IAB Europe Introduction to Programmatic Trading white paper.
The recording is available here.
