IAB Europe Interact

Interact 2017 Keynote speech: Delivering Value in a mobile-first world by Nicola Mendelsohn, VP EMEA Facebook

1% Done: Building a collaborative future for mobile by Nicola Mendelsohn, VP EMEA Facebook

As the medium becomes the message, what role can brand content play in delivering value? Facebook’s VP EMEA asks what consumers want from brands in a mobile-first world – and how marketers can respond whilst building ROI.

Slides HERE.


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