IAB Europe Interact

Interact 2017 Keynote speech: Delivery Chain Quality by John Montgomery, VP Global Brand Safety, GroupM

31 May 2017
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Delivery Chain Quality by John Montgomery, VP Global Brand Safety, GroupM

Advertisers have lost confidence in the digital delivery supply chain. But how much of the problem is due to the relentless pressure to deliver ever-lower campaign CPMs? And are CPMs even the right cost-efficiency benchmark to use? John thinks they may be a big part of the quality problem.

Slides HERE.

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