Interact 2017 Keynote Speech: Measuring the future by Gian Fulgoni, CEO & Co-founder, ComScore
Measuring the future, by Gian Fulgoni, Chief Executive Officer and Co-founder, ComScore
Arguably measurement is online’s key differentiator to other media. Yet is it also an Achilles’ heel? Is the increasing complexity and ever changing landscape making it too difficult for brand advertisers to fully control their brand experience? What can the digital industry do to bring trust and transparency easily to all?