IAB Europe Interact

Interact 2017 Panel: Is complexity the enemy of quality in advertising?

Moderated panel discussion: Is complexity the enemy of quality in advertising? 

In a world of complexity and incompatible standards, how can we get the clear view that we need to drive better advertising? We report on IAB Europe’s Quality Initiative, and explore the implications of new research for the industry’s measurement priorities.


  • Philipp von Hilgers, Managing Director, Meetrics
  • Alex Tait, Independent Consultant
  • Karim Attia, Chair, IAB Europe Brand Advertising Committee
  • Björn Kaspring, BVDW/IAB Germany Marketing Quality Group
  • James Harris, Global Chief Digital Officer, Carat
  • Suzanne McElligott, CEO, IAB Ireland (Moderator)



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