Interact 2017 Presentation: The Agency of the Future by Anatoly Roytman, Managing Director and EALA Lead, Accenture Interactive
The Agency of the Future by Anatoly Roytman, Managing Director and EALA Lead, Accenture Interactive
Agency business models have always evolved – but that evolution needs to catch up quickly with the ecosystem of 2017. Demands for trading transparency and measurement clarity demand a redefinition of what agencies are paid for – and how that performance is measured. Dependence on new technology platforms and the importance of data ownership bring new commercial considerations with them. What does a sustainable and correctly incentivised agency model look like?