IAB Europe Virtual Programmatic Day 2017 Roundup

The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency. Various outputs of the IAB Europe Programmatic Trading Committee were referenced and can be accessed via the following links:

European Programmatic Market Sizing 2016 Report
Attitudes to Programmatic Advertising Report – to be published in the next couple of weeks
IAB Europe Transparency Guide
Key Considerations for buy-side and sell-side programmatic strategies infographics
Using Data Effectively in Programmatic White Paper
Programmatic Mobile White Paper

For more information about the IAB Europe Programmatic Trading Committee and how to become a member please view our membership brochure or contact Alison Fennah (fennah@iabeurope.eu)

Speakers:


Simon Halstead, IAB Europe Programmatic Trading Committee Chair and Head of Demand Development International, Oath	Oliver Gertz, Managing Director Interaction, EMEA, MediaCom	Bill Krumperman, Advertising Platform Senior Business Advisor, Schibsted	Andrew Buckman, Managing Director EMEA, Sublime Skinz	Emmanuel Ogidan, Commercial Director UK & Ireland, FreeWheel


Ryan Cook, Director Global Programmatic Demand, Teads	David Goddard, Global Head of Programmatic Trading, BBC Worldwide	Tom Mills, Global Head of Client Operations, Affiperf (Havas Group)	Dan Watson, Digital Director, Carat	Dave Reed, Managing Director EMEA, MediaMath


Phil Duffield, Managing Director, Adobe Advertising Cloud, EMEA	Alex Merwin, Vice President, International, SpotX	Joanna Burton, Vice President European Strategy, SpotX	Luke Fenney, VP Publishers Development, Index Exchange	Josie Howard, Head of Bidder Development Europe, Oath