IAB Europe webinar: Key considerations for a buy-side programmatic strategy – Thursday November 24th 16.00 CET / 15.00 GMT
IAB Europe is hosting two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent infographics produced by the IAB Europe Programmatic Trading Committee.
The first webinar will look at the key steps for a sell-side strategy aiming to help publishers implement programmatic effectively. This webinar, the second in the series, will provide insight into developing a buy-side strategy and will help advertisers to understand what key things they should be thinking about in relation to programmatic. More info and registration for the sell-side webinar is available here.
This buy-side webinar will help advertisers to consider:
- Is their business suited to a programmatic strategy
- How they want to buy
- What’s next, how to test and learn
The speakers are:
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| Oliver Gertz, Managing Director Interaction EMEA and Programmatic Lead Global Clients, MediaCom | Johan Houben, Global Connections Director – Head of Programmatic, Coca-Cola | Graham Wylie, Chairman of the IAB Europe Programmatic Trading Committee | Ben Geach, Head of Technology Services EMEA, Turn |
