IAB Europe News

IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019

IAB Europe Virtual Programmatic Day Agenda H1 2019The Virtual Programmatic Day brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic world, with global leaders and experts dialling in to discuss and debate the hottest topics!

Key topics to be discussed include; the Development of Programmatic Audio Advertising in Europe; using Programmatic to power Creative Advertising and IAB Europe’s Transparency and Consent Framework 2.0.

Register for the Virtual Programmatic Day here and download the agenda here.

Check out the recordings of previous versions here.


Lucia Mastromauro – VP Global Agency Development, Adform

Lucia Mastromauro joined Adform as Vice President of Global Agencies.

She arrived from her position as MD Advertising at video game developer King, prior to which she had extensive experience as Head of Sales, Account Management and Network Agencies at Google’s DoubleClick, and was the Interactive Marketing Manager at eBay.


Thomas Adhumeau – Senior Associate General Counsel, Commercial & Privacy, AppNexus a Xandr Company

Thomas moved to London from Paris three years ago to become AppNexus’ first Europe based lawyer and has been supporting the company’s GDPR implementation efforts since then, as well as working with IAB Europe on the Transparency and Consent Framework.



David Goddard – Vice President, Global Programmatic Strategy, BBC Global News

David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News Limited

Prior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.

David is also a Member for IAB Europe’s Programmatic Trading Committee. IAB Europe’s Programmatic Trading Committee aim to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Committee will deliver a comprehensive pan-European programme of educational activities.

Lindsay Rowntree – Head of Content, ExchangeWire

Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Lindsay is also head of content for ExchangeWire’s sister publications; DTC Daily and TheGamingEconomy.

Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Julie Selman – Senior Director and Head of Demand Strategy, FreeWheel, a Comcast company

With more than 15 years experience in digital media and technology sales, Julie is well positioned to provide detailed insight to continue FreeWheel Markets’ efforts in empowering all segments of the new TV ecosystem. Her extensive career and ability to speak multiple European languages have enhanced Julie’s expertise to coordinate strategic alignment within the company, identify strategies to drive growth and deliver strong results for clients.

Prior to FreeWheel’s acquisition of the company in 2017, Julie served as Vice President EMEA Demand Sales, at StickyADS.tv. She has also worked as Head of Sales Italy for Vibrant Media and Country Manager UK for Qualifio and spearheaded demand sales at Taboola when it first opened offices in the UK. She has a BSc from the University of Amsterdam, an MSc from the London School of Economics, and an MBA from SDA Bocconi in Milan.

Townsend Feehan – CEO, IAB Europe

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.




Clementina Piaza – Programmatic Director EMEA, Integral Ad Science

Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.




Liam Brennan – Global Director of Innovation, MediaCom

In his role at MediaCom, he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups.

More recently, Liam has been developing and co-leading the global growth of the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects.

Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.

Danielle Darko – Global Programmatic Associate Director, MediaCom

Danielle Darko is the Global Programmatic Associate Director for Shell at MediaCom. Prior to this, she was the Programmatic lead for GSK. In previous roles, Danielle has worked across PPC, social and programmatic – building strategies and executions to streamline globally in order to meet client expectations and beyond. She is proficient in a wide range of digital sectors and products. She is committed to improving transparency concerns in the industry and making programmatic easily accessible to marketers to better understand the value in the channel and the overarching digital landscape.

Stefan Hanloser – Vice-President, Data Protection Law, ProSiebenSat.1 Media SE.

Dr Stefan Hanloser is Vice-President, Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.


Lisa Kalyuzhny – Senior Director, Advertising Solutions, PubMatic

Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London two years ago to develop demand partnerships in the UK.

Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.

Lisa is also an active member of IAB Europe’s Programmatic Trading Committee.

Valérie Latronche – Managing Director of France and Belgium, Rubicon Project

Based in Paris, Valérie Latronche is Managing Director of France and Belgium, spearheading the commercial strategy across these two key markets and working with buyers and sellers to increase adoption of Rubicon Project’s industry-leading technology platform. She reports directly to James Brown, Managing Director for EMEA.
Valérie brings more than 14 years of experience in the European digital advertising space, mostly spent on advising and helping premium Publishers with their digital monetisation strategies.
Prior to that, she was Publisher Development Director at La Place Media (now Audience Square), the first and largest Publisher Alliance, where she successfully managed relationships and drove revenue for the alliance’s growing portfolio of publishers and technology partners.
Her past roles also include Account Director at Rubicon Project and Sales Specialist on Performance and Targeting solutions at Microsoft Advertising.

Liv Eckhoff – Head of Ad Products, Schibsted Norway

Liv is head of Ad Products at Schibsted Norway. Her team is responsible for the company’s digital advertising portfolio and prices. This includes display, video and native advertising, as well as data targeting products, in both direct and programmatic sales channels.

She has been with Schibsted for four years. She came in as a Business Developer in the advertising department in Aftenposten, one of the largest publishers in Schibsted Norway’s portfolio, before she moved on to Schibsted Marketing Services, the central unit that develops and operates the digital ad portfolio. Among her responsibilities before she became head of the team, was native advertising and data targeting products.

Prior to joining Schibsted, Liv worked as a Management Consultant in EY for five years.

Edward Wale – Managing Director, UK and Spain, SpotX

Edward Wale is Managing Director, UK and Spain at SpotX, the leading video advertising platform unifying TV and digital video globally. In his current role, Wale manages a number of multinational teams responsible for working with SpotX’s demand partners and supply-side customers in the UK, Spain and emerging markets including Central and Eastern Europe. He joined SpotX in 2016 as Director of Platform Services and was promoted to Managing Director in September 2018.

Wale has eight years of digital advertising experience from companies including Videology and BrightRoll – which was acquired by Yahoo! in October 2014. He joined Videology in 2014 where he managed and developed publishers’ advertising strategy and prior to that, he worked with agencies, trading desks and independent platform clients at BrightRoll.

Andrew Buckman – COO, Global, Sublime

Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime in May 2017 with 20 years’ experience in international internet environments and expertise in ad tech, search, start-up creations, and turnaround management in e-commerce and digital advertising.

He joined Sublime as the EMEA Managing Director and became Global Chief Operations Officer in April 2019, adding APAC and the Americas to his remit. In his role as COO

at Sublime, Andrew is instrumental in meeting growing global demand, forming strategic partnerships and promoting the adoption of new high-impact and nonintrusive ad solutions and technologies. One of his main missions is to drive future developments in key European markets such as Spain, Italy, Germany as well as in APAC and the Americas.

Amy China Wire – Head of Teads Studio UK, Teads 

I joined Teads as part of the 2016 acquisition of Brainient.

I currently head up the UK Teads Studio operation and lead a  talented team of creative strategists & designers.

As a studio, we are tasked with providing our clients with a range of creative solutions to ensure the best possible performance across a Teads media buy.


Hilary Umeh – Director of Business Development, The Trade Desk

Hilary is currently Director of Business Development at The Trade Desk, where he works collectively with client services and trading teams to cultivate accounts, build relationships with senior leadership teams client-side, and identify strategic upselling opportunities. Hilary also oversees the laydown of client roadmaps based on individual client needs, working closely with product, marketing and revenue teams to constantly optimise efforts in line with company goals.



Simon Halstead – Sr Director, Exchanges and Supply EMEA, Oath Ad Platforms, EMEA, Verizon Media. Chair of the Programmatic Trading Committee, IAB Europe

Simon is Chair of IAB Europe’s Programmatic Trading Committee, and has been involved in the programmatic industry since 2011.  In his role as Head of

Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets.

Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.

Artur Semionov – Head of Client Solutions, EMEA, Xaxis

Artur joined Xaxis UK in 2015 to lead a team responsible for brand activations. His team ran one of the first few programmatic audio campaigns for Xaxis which set a foundation for further product development. After moving to Xaxis EMEA, Client Solution department in 2017, he took a responsibility for driving and testing new innovative solutions with local markets. For the last couple of years Artur has been heavily involved in programmatic audio roll-out in EMEA region.




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