Privacy & Data Protection

IAB Europe GIG: Working Paper on the Definition of Personal Data

This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working Group (GIG), under the leadership of Quantcast.

The purpose of this paper is to explain the concept of Personal Data as defined under the GDPR, and why it matters to the online advertising industry. The paper takes the point of view that companies should err on the side of caution and presume that the data they process is personal data. If companies wish to argue that the data they argue is not personal, we recommend extreme caution and due diligence be taken to substantiate this.

This is the second in a series of working papers published by IAB Europe’s GDPR Implementation Working Group. IAB Europe’s GDPR Implementation Working Group brings together leading experts from across the digital advertising industry to discuss the European Union’s new data protection law, share best practices, and agree on common interpretations and industry positioning on the most important issues for the digital advertising sector. The GDPR Implementation Working Group is a member-driven forum for discussion and thought leadership, its important contribution to the digital advertising industry’s GDPR compliance efforts is only possible thanks to the work and leadership of its many participating members.

Check it out here.
For more information please contact

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!


Become a Member Lost your password?