BVDW report: Online audio advertising effects study 2015
8 June 2016
The first study of BVDW for online audio shows the impact of digital audio advertising.
Campaign parameters
- Calendar weeks 19-22 (four weeks in May)
- 10 million Als
- Platform-spanning flight:
- Laut.fm
- Sport1.fm
- detektor.fm
- Silvacast
- RauteMusik
- SpotCom
- Radionomy
- Radio.de
- Spotify
- RMS more
- Regional trailer in six metropolitan areas
You can read or download the study below.
