IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning
Wednesday 18th October 3pm CEST
Join this webinar to gain insight into best practice in consumer behaviour and media planning
This is the second of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.
This complimentary webinar will share winning case studies of the Consumer Attitudes and Behaviour and Digital Advertising Formats categories.
The winning case studies to be presented are:
• Digital Advertising Formats winner – Moving Pictures: The Persuasive Power of Video, Facebook
• Consumer Attitudes and Behaviour winner – Measuring the emotional impact on Facebook, OMD Spain
After registering you will receive a confirmation email containing information about joining the webinar.
The recording of the first webinar and relevant case studies are available here. Watch the recordings of other IAB Europe webinars on our YouTube channel here.