Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. The key topics covered include the size of the programmatic advertising market in Europe, the attitudes and strategies, transparency and the impact of GDPR on programmatic trading.

The agenda and speakers:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Watch the recording and explore the presentations HERE and HERE.

Links to reports and resources referenced in the Virtual Programmatic Day:

• IAB Europe European Programmatic Market Sizing Report
• IAB Europe Attitudes to Programmatic Advertising Report
• IAB Europe Key Considerations for Buy-Side and Sell-Side Programmatic Strategies (infographics)
• IAB Europe Transparency Guide
• IAB Europe Transparency and Consent Framework