Value of Digital Advertising

Member report: IAB Ireland PwC Online Adspend Report 2018

This article was originally published here.

Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Adspend Study.

  • Total Digital adspend is €574m reflecting year-on-year growth of 17% for 2018
  • Mobile adspend reaches €376m for the year ended 2018, with a growth rate of 43% over 2017
  • Social and Video drive online Display advertising’s 18% growth to €250m in 2018
  • Search retains its 50% share of digital advertising in 2018 with an adspend of €286m

Digital advertising spend in the Irish market for 2018 reached €574m according to the latest results of the IAB PwC Online Adspend report, reflecting a growth rate of 17% year on year.

Display advertising grew by 18% to €250m in 2018, this growth was driven by Social with a 31% growth rate YoY and Video with a 34% growth rate YoY.

Search advertising grew by 17% in 2018 with an adspend of €286m and a share of 50% of the total Irish digital advertising market.

Classified advertising online performed strongly with a 10% growth rate year on year and a 7% share of the total 2018 online adspend at €38m.

Download the infographic below.

For further information please contact: Maeve O’Meara, Marketing Manager, IAB Ireland, 086 852 2291,


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