Shortlist of finalists announced for the MIXX Awards Europe 2018
Brussels, 16 April 2018 – IAB Europe is delighted to announce the shortlist of finalists for the MIXX Awards Europe 2018. Winners of the thirteen categories will be announced at IAB Europe’s Interact conference in Milan on 23rd May.
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe and the contribution they have made to the development of the digital advertising industry. Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.
Anna Lubowska, CEO, GroupM Poland and Chair of the Jury said: “The MIXX Awards Europe highlight the latest and greatest in Digital Campaign innovation and enable marketers to better understand how to use digital media to engage with current and potential consumers. I am pleased to have seen a wide variety of entries this year from companies large and small.”
The 2018 shortlisted entries are (in no particular order):
Category: Branded Content
| Campaign | Organisation |
| From Inside the PLot | People Initiative |
| Akbank Jazz Verison of The City | MediaCom |
| Orkid Like A Girl Local Initiative | Excel Communication and Perception Management |
| #BEHEARD – AJ Fight of the century | Havas Media Group |
| T-Mobile Internet A-Z | MediaCom – die Kommunikationsagentur GmbH |
| Your Children Are Entrusted to Us | Tick Tock Boom |
| Fanta 2017 – Fantamentally changes | MediaCom |
| Ruhun Doysun | 12YAPIM |
| Vodafone Fi Sponsorship | Mindshare |
Category: Campaign Effectiveness
| Campaign | Organisation |
| Her Street View | J.Walter Thompson |
| Dare to Play | LDV United |
| Vanilla Skype – The First Theatre Play with an Audience Casting | Golin & MullenLowe Romania |
| Sahibinden: Warm Home for All | RAFINERI |
| Another Perspective of Poem | Tick Tock Boom |
| DCO for Linear TV Advertising | MediaCom |
| Fanta 2017 – Fantamentally changes | MediaCom |
| How Carglass used a Dynamic Creative Optimised (DCO) campaign to boost their sales. | AdSomeNoise |
Category: Display Advertising
| Campaign | Organisation |
| Akbank Jazz Verison of The City | MediaCom |
| Sahibinden: Warm Home for All | RAFINERI |
| Pegasus Airlines – Do You Still See the Same Ads? | Hype |
| Special & Integrated advertising for launch of Samsung Note8 | Italiaonline |
| Audi Dealer campaign | MediaCom |
Category: Effective use of Data
| Campaign | Organisation |
| Another Perspective of Poem | Tick Tock Boom |
| Akbank Jazz Verison of The City | MediaCom |
| DCO for Linear TV Advertising | MediaCom |
| Father’s Day | ING Bank Türkiye |
| Spotify for Snickers – “The Hunger Spotter” | Spotify |
| Spotify for SEAT – “Start Moving” | Spotify |
| Cornetto Artificial Intelligence | Mindshare |
| Kia Lead Generation System | Havas Media Group |
Category: Integrated Advertising
| Campaign | Organisation |
| Dare to Play | LDV United |
| From Inside the PLot | People Initiative |
| Fanta 2017 – Fantamentally changes | MediaCom |
| #banabak-Şok Youth Platform: Integrating mobile world with discounters | P&G |
| Orkid Like A Girl Local Initiative | Excel Communication and Perception Management |
| Vodafone Fi Sponsorship | Mindshare |
| Dynamic Audio ads on Spotify | KLM Royal Dutch Airlines |
| OMO Collect Memories | Mindshare Turkey |
| Hue light it up | Havas Media |
| One Step Ahead | Havas Media Group |
Category: Mobile Display Advertising
| Campaign | Organisation |
| Tour de Tech | Havas Media Group |
| Opet by My Side | People Initiative |
| Smart Audience Targeting on Facebook | AKBANK |
| Player 1 | Starcom |
| Hopi BP Branded Pin Usage | Zoom İletişim Planlama ve Satınalma A.Ş. |
| Freezone Data Hunters | Mindshare Turkey |
| Nestlé Maggi Sultans of the Feast | Mindshare Turkey |
Category: Native Advertising
| Campaign | Organisation |
| Sahibinden: Warm Home for All | RAFINERI |
| Denmark’s Best Idea – very high engagement and explosive brand awareness | Ekstra Bladet |
| Xaxis, GlobalGiving & The Girl Fund | Xaxis |
| KizlarSoruyor & Carat – Okey Condoms Micro Moments Lounge Campaign | KizlarSoruyor |
Category: Programmatic Advertising
| Campaign | Organisation |
| MAC Cosmetics, Footfall Increase with Programmatic OOH | Mindshare Turkey |
| Dry Shampoo | Initiative Russia |
| Dynamic Audio ads on Spotify | KLM Royal Dutch Airlines |
| DCO for Linear TV Advertising | MediaCom |
| Akbank Programmatic TV | Akbank |
| How Carglass used a Dynamic Creative Optimised (DCO) campaign to boost their sales | AdSomeNoise |
Category: Responsive Display Advertising
| Campaign | Organisation |
| From Inside the PLot | People Initiative |
| Audi Dealer campaign | MediaCom |
| Opet by My Side | People Initiative |
Category: Search Advertising
| Campaign | Organisation |
| The Future of Search Ads | Akbank |
| From Google to Amazon: Bose 360 Degree E-commerce Search Strategy | MediaCom Worldwide |
| Turkcell – What was not up and running? | Hype |
| Pegasus Airlines -Do You Still See the Same Ads? | Hype |
Category: Social Media
| Campaign | Organisation |
| Electric Castle_Unofficial Partners | Golin & MullenLowe Romania |
| Dare to Play | LDV United |
| Vanilla Skype – The First Theatre Play with an Audience Casting | Golin & MullenLowe Romania |
| Another Perspective of Poem | Tick Tock Boom |
| Wyborowa Project 30/90 | McCann Worldgroup & Reprise |
| MURAL on line 🙂 | MOSQI.TO |
| How to achieve a spectacular ROPO effect and generate a tremendous ROAS due to the Social Media activities? | They.pl |
Category: Video Advertising
| Campaign | Organisation |
| Clear Aurora | Mindshare |
| Rexona Aurora | Mindshare |
| Do Not Be A Cyberbully! #BeAwareofit! | Titrifikir |
| Freezone Project Midlane | Vodafone |
| Banabak – Let one deal lead to another! | Saatchi&Saatchi Istanbul |
| From Inside the PLot | People Initiative |
Category: Virtual and Augmented Reality
| Campaign | Organisation |
| SmARt Engine | milklab Media |
| Sea Hero Quest VR | MediaCom Agentur für Media-Beratung GmbH |
| The Missed Spaceflight | VML Poland |
| Ford Psychology of Performance | Oath / Mindshare |
The Jury is Chaired by Anna Lubowska, CEO at GroupM Poland and joined by Peter Drake, Executive Creative Director, DigitasLBi, Renu Hangreefs-Snehi, Vice President Corporate Communications, PR and Reputation Management, Carlson Rezidor Hotel Group, Dan Watson, Digital Director, Carat, Libby Stroud-Kroon, Global Marketing Manager – Digital & Content for Johnnie Walker, Diageo, Hossein Houssaini, Global Head of Programmatic Trading, Havas, Daniel Bischoff, Marketing Director, RTL Ad Connect and Roberto Zanaboni, Head of Digital Advertising, RCS Media Group.
More information about the jury members can be found online here.
This year, IAB Europe has brought together a unique mix of speakers to explore the future of digital under the theme: Disrupt. Adapt. Reinvent. Coming into force the day after the conference, GDPR will be a big focus. In addition, we will discuss the latest trends and issues in digital advertising including AI, Blockchain, Fake News, Brand Safety, Transparency, Viewability, Programmatic Video, and more. You can view the Preliminary Agenda here.
NB: please note that the number of shortlisted entries reflects the number of entries per category.
For more information, please contact:
Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
