IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side attitudes and adoption

The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:

• Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
• Northern Europe: Norway, Sweden, Denmark, Finland
• Southern Europe: Spain, Italy, Portugal , Greece
• Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland

Download the document here.