Daniel Knapp

Dr. Daniel Knapp is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. He is Chief Economist at IAB Europe.

Previously he was Executive Director at IHS Markit (NASDAQ: INFO), overseeing the company’s global advertising & media research, consulting and forecasting practice. Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics, data strategies and the business application of AI/ML technologies. He also is former adviser to the European Commission on a groundbreaking report on the media published in March 2019. Daniel holds a PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.