Helen Mussard

Mussard joins IAB Europe from a global AdTech company, Vibrant Media, where she was VP of Global Marketing. Her focus at IAB Europe in the first few months will be overseeing the release and implementation of the updated TCF to all industry stakeholders. Longer term she will be looking at how IAB Europe communicates with all constituents to help shape and implement the strategic objectives of the association, enabling digital advertising to innovate and scale throughout Europe.