Best Practices

Ad Effectiveness Library

This library brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.

Get the slides here.
20 November 2015
UNICEF creates a mobile campaign for UK charity to increase brand associations and donation int...
In this study, three brands: BoboFrut, Leroy Martin and Olympus, show that online branding campaigns help in building engagement of internet...
20 November 2015
IAB Poland and MEC make a WebTrack study
Using video advertising to show the styling possibilities that can be achieved using the Philips Grooming shaver the brand user interaction ...
20 November 2015
Philips Grooming shaver shows strong potential for video advertising
The results of this study prove that the cross-media campaign for the “Leibniz Choco Crunchy” product launch was able to positively infl...
20 November 2015
Leibniz Choco Crunchy shows positive influence through a cross-media campaign
Online branding campaign for De Cecco increases awareness by 148% and triples growth in sales. Get the slides here.
20 November 2015
De Cecco triples growth with a successful online branding campaign
Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending the reach of the television commercial wi...
20 November 2015
Microsoft Lumia 930 expands reach through video bannering
A mobile advertising campaign using a full page overlay format for Duracell’s new product resulted in increased awareness, purchase intent...
20 November 2015
Duracell uses full page overlay to sell new product
Programmatic campaign with customised audience targeting boosts brand impact for bwin. Get the slides here.
20 November 2015
Bwin shows brand impact through a programmatic campaign
The world’s first automotive voice mobile ad resulted in increased interaction and engagement rates for the Opel brand. <strong> Get...
20 November 2015
Opel Insignia increases customer interaction through voice mobile ad
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