Best Practices

Ad Effectiveness Library

This library brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.

In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however are becoming more selective a...
24 November 2016
Publicitas, Kantar Millward Brown and Honor: The Format Effect Series – The Influence of ...
Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluati...
23 November 2016
comScore and News UK: The Impact of Advertising on Audience Behaviour
In today’s constantly-growing digital space, effective inventory monetization can be a substantial challenge for digital publishers. While...
16 November 2016
comScore and Hearst: Activating inventory to unlock revenue
Challenge and Solution: Target all inclusive and AB+ Families Design and deliver a Skinz campaign the most impactful and non intrusive Skinz...
17 October 2016
Sublime Skinz and ClubMed.us
Challenge: Position Paco Rabanne Brand within the consumer spirit and develop both branding and image for the Lady Million perfume. Design a...
17 October 2016
Sublime Skinz and Paco Rabanne: Lady Million
Click below to download the case study.  
17 October 2016
Sublime Skinz and Moat: Viewability metrics – US Campaigns
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying ...
31 August 2016
Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads
Revolution in Delivering Final and Complete Internet Audience Results. Gemius started to develop Overnightâ„¢ methodology back in 2014, comp...
13 June 2016
Gemius Research: gemiusAudience Overnightâ„¢
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use of Res...
8 June 2016
The Guardian Research: The Guardian Guide to Context
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer Attitudes and Behaviour category andÂ...
8 June 2016
BBC Research: The Science of Engagement
The first study of BVDW for online audio shows the impact of digital audio advertising. Campaign parameters Calendar weeks 19-22 (four weeks...
8 June 2016
BVDW report: Online audio advertising effects study 2015
To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
© 2024 IAB Europe
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?