Best Practices

The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores...
20 November 2015
Millward Brown Research: Making sense of multi-screen in Europe
This research from comScore shows that consumers are increasing consuming digital media away from the PC, and joining measurement up across ...
20 November 2015
comScore: The Multi-Platform Majority
Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study undertaken by Ipsos Turkey. The rese...
20 November 2015
IAB Turkey: Multiplatform Internet Audience Measurement
A study of the effects of the parallel use of several screens on attention and the consequences for media planning, creation and advertising...
20 November 2015
United Internet Media and InteractiveMedia – Catch Me If You Can!
IAB Serbia and MindTake have set up an annual online audience research in Serbia that is executed through an online panel in collaboration w...
20 November 2015
IAB Serbia: Annual Online Audience Research
IAB UK commissioned this piece of research to investigate how consumers really use their devices and how this impacts on purchases. The stud...
20 November 2015
IAB UK – RealView
The “digital facts” AGOF study will enable media planners to calculate reach and user data for combined stationary and mobile enabled we...
20 November 2015
AGOF – Digital Facts
The BVDW, IAB Austria and IAB Switzerland study on Internet use in the DACH region was undertaken in May and June 2014. The study included t...
20 November 2014
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 – Digital usage trends in Germa...

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