Policy

Starting tomorrow, the Maltese Council Presidency and the European Commission will hold the EU’s annual  Digital Assembly in Valetta.  I...
14 June 2017
E-Privacy and Europe’s stop-go approach to digital transformation
In spite of all good intentions, the proposed ePrivacy Regulation (ePR) currently being discussed in the European Parliament will irrevocabl...
12 June 2017
How to fix the ePrivacy Regulation
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal fo...
10 January 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), ad...
9 January 2017
European publishers, the digital advertising industry and direct marketers have expressed serio...
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The l...
7 December 2016
How to Comply with EU Rules Applicable to Online Native Advertising
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today called on...
23 November 2016
European publishers urge European Commission to recognise importance of digital advertising in ...
This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over Online Behavioural A...
14 November 2016
IAB Europe Ad Marker Implementation Guidelines for Video
This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to suppor...
25 July 2016
The WP29 will become the EDPB – but what does that mean?
Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe that simplifying and s...
5 July 2016
Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent of ...
7 June 2016
Ad Blocking Detection Guidance
IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free at the point of c...
6 June 2016
IAB Europe position on the proposal for a Directive concerning contracts for the supply of digi...
Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest in promoting Europe’s digital economy, as e...
25 May 2016
European Commission issues e-commerce package of Digital Single Market initiatives
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