Research & Thought Leadership

Brand Advertising

One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

 

For more information please contact
Marie-Clare Puffett
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which IAB Europe participated ...
26 September 2018
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry have published an open letter ...
23 February 2018
Advertising industry takes joint stance on fake news and online disinformation
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end o...
10 August 2017
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability me...
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September at 14.05 CET in Hall 6 / Debate Hall  IAB Europe CEO, Towns...
7 August 2017
Schedule a meeting & join our panels @ dmexco 2017
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. Watch the interview he...
8 December 2016
Meetrics video: How Ads Get Misplaced
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?