Research & Thought Leadership

Brand Advertising

One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

 

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Marie-Clare Puffett
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. Watch the interview he...
8 December 2016
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More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The r...
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IAB Europe Report: European Advertiser Mobile Audit Report
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surge...
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IAB Report: Global Mobile Advertising Revenue 2014
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
20 June 2015
IAB Europe 2015 Research Award Winners
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to adve...
5 May 2015
IAB Europe Mobile Brand Builders
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad effectiveness metrics and KP...
23 April 2015
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy to drive brand investment into digital adver...
11 February 2015
IAB Europe White Paper: Viewable Impressions
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital invest...
8 October 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. Industry stakeholders state...
19 June 2014
IAB Europe Report: Priorities for Digital Measurement
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to adv...
8 April 2014
IAB Europe Brand Builders Executive Summary
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous Year, According to IAB Europe, ...
20 July 2013
IAB Report: Global Mobile Advertising Revenue 2013
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