IAB Europe White Paper: Road to Programmatic
![](https://old.iabeurope.eu/wp-content/uploads/2015/07/Screen-Shot-2016-01-26-at-11.40.52-AM.png)
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration.
With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality, programmatic mobile and video.
The White Paper will be followed by a Road to Programmatic webinar series aiming to cover:Operational Considerations and choosing the right solution for a Programmatic Trading Strategy:
- Operational Considerations and choosing the right solution for Programmatic Trading Strategy
- Buy side considerations for Programmatic Trading
- Sell side considerations for Programmatic Trading