Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

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With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
Europe plays a significant role for the future of TV advertising, containing seven out of the top twenty advertising markets in the world. D...
2 November 2016
Enders Analysis report – Commissioned by Google: Programmatic TV’s European Evoluti...
Programmatic buying has become a hot topic for digital advertisers in China. When we talk about programmatic buying, the first thing which c...
19 October 2016
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better Advertising P...
For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggl...
9 September 2016
AppNexus and Bannerconnect: AppNexus Programmable Bidder Turbo Charges Performance of Automotiv...
Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digi...
9 September 2016
AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale usi...
eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned a...
9 September 2016
AppNexus and eBay Kleinanzeigen: From the classic waterfall model to pre-bid
Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers across Facebook’s desktop and mobile prop...
13 July 2016
Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook
As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is exp...
6 June 2016
DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creati...
To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...
27 April 2016
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
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