Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers eithe...
16 March 2016
AppNexus and Bannerconnect
Tamedia is a Swiss media group with its headquarter in Zurich. With its daily and weekly newspapers, magazines, online platforms as well as ...
15 March 2016
Improve Digital and Tamedia
This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full sta...
15 March 2016
Adform and Deutsche Telekom
A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present in 45 countrie...
1 March 2016
Google: Native Ads on DoubleClick Boost Trovit’s Mobile CPMs
Read how Evans Cycles harnessed Turn’s data insights & programmatic technology to hone in on new audiences, improve ad performance and...
25 February 2016
Turn and Evans Cycles: Uncovering Audience Insights to Enhance Buyer Personas and Drive Sales
Get the slides here.
16 February 2016
MediaMath and eBay
OpenX and Condé Nast Case Study from IAB_Europe
16 February 2016
OpenX and Condé Nast
Rocket Fuel was tasked with generating flight bookings, alongside achieving a positive ROI and hitting an aggressive blended CPA goal. SAS ...
16 February 2016
Rocket Fuel achieves a 76% improved CPA for Scandinavian Airlines
Get the slides here.
16 February 2016
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital Advertising 
Get the slides here.
16 February 2016
Google and Boston Consulting Group: Digital Campaign Performance Increases 30-50% with Data-Dri...
16 February 2016
Adform and Pandora: programmatic rich media
Get the slides here.
16 February 2016
Adform and WWF: programmatic rich media
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