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Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned a...

9 September 2016

AppNexus and eBay Kleinanzeigen: From the classic waterfall model to pre-bid

An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying ...

Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads

Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers across Facebook’s desktop and mobile prop...

Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook

As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is exp...

DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creati...

To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...

Adform and IKEA Mobile Programmatic Case Study

In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...

Google: Programmatic allows ŠKODA to build more relevant and targeted creative

Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of i...

Live Nation: Measuring the impact of mobile advertising

Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...

55 and Ferrero: Validating on-target delivery with people-based marketing.

Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the top ...

Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions.

Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will use Atlas to mea...

MINI & MobeSeek: Uncovering conversions and targeting insights on mobile

As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to char...

Tommy Hilfiger: Online to offline: Atlas links digital campaign to in-store sales

Collective relies on the power of video to drive brand recognition and recall among its target audiences. Historically, executing advertisin...

AppNexus and Collective

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