![](https://old.iabeurope.eu/wp-content/uploads/2016/02/Better_Ads_Report_2015_1600_Busting_bad_ads-3-500x320.png)
By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google. When ads are good, they connect you to products or services...
10 February 2016
Member blog – Google – How we fought bad ads in 2015 ![](https://old.iabeurope.eu/wp-content/uploads/2015/11/board-780319_1280-500x320.jpg)
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side...
19 November 2015
The changing role of programmatic in Europe, a publisher perspective ![](https://old.iabeurope.eu/wp-content/uploads/2015/11/keyboard-993427_1280-500x320.jpg)
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in t...
12 November 2015
The changing role of programmatic in Europe, a buy-side perspective ![](https://old.iabeurope.eu/wp-content/uploads/2015/11/mp5-1015962_1280-500x320.jpg)
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano Molgaard, Marketi...
6 November 2015
Member blog – Adform – Introducing six new consumer-friendly formats in response to... ![](https://old.iabeurope.eu/wp-content/uploads/2016/01/light-579290_1920-500x320.jpg)
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, ...
23 October 2015
Programmatic: The Unstoppable Revolution