The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half of European d...
7 December 2018
Member blog: Header Bidding Brings Transparency to Programmatic 
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
6 December 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC... 
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continual...
3 December 2018
Member blog: Who can make video buying simpler? 
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwi...
3 December 2018
Guest blog: Programmatic Advertising for SMEs 
Author: Kyra Steegs, Senior Director Video, Improve Digital Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data...
28 November 2018
Member blog: Turning Legacy TV Roads into Programmatic Superhighways
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. As...
27 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC... 
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in the ...
26 November 2018
Member blog: Quality and Viewability blog series: What is quality media and why is it important... 
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to meet...
21 November 2018
The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework 
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at the findings of the rece...
21 November 2018
Member blog: Capital Communication 
Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the main conclusions I d...
20 November 2018
Member blog: Digital Measurement: An Underutilised Growth Enabler 
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in a w...
19 November 2018
Member blog: Digital Business Transformation 
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 sur...
8 November 2018
Member blog: Understanding the needs of brands when it comes to programmatic 
