Education

Training Resources

This section features a series of training resources created by our staff and members that could prove useful for any course or training programme.

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This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working Group (GIG), under the leadership of M...
28 November 2017
IAB Europe GIG: Working Paper on GDPR Consent
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees a...
27 November 2017
IAB Europe Report: Attitudes to Programmatic Advertising 2017
This webinar provided insights into the results of two of the studies commissioned by IAB Europe to explore data-driven advertising’s co...
16 November 2017
IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy
A lot has happened in the last year and the programmatic industry is at a turning point: it must educate, control, check and adapt, or it fa...
16 November 2017
Member blog: Improve Digital – Are you in the business of being honest? Moving away from ...
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidanc...
9 November 2017
IAB Europe Virtual Programmatic Day 2017 Roundup
What is the future of media currencies? GfK, in association with IAB Europe, held a closed roundtable discussion to debate this challenging...
8 November 2017
Member White Paper: GfK in association with IAB Europe – Future of Media Currencies
When header bidding started to gain momentum in 2015, it promised publishers the ability to sell every impression at its true market value. ...
11 October 2017
Member White Paper: AppNexus – Header Bidding: The next evolution
For a newcomer to the online advertising scene, an industry steeped in acronyms and specialised terminology, the task of unraveling its intr...
19 December 2016
IAB Europe Digital Advertising Glossary
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent i...
28 November 2016
IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strat...
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of channels...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
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