Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video formats in the market at the moment, ...
7 July 2016
Teads report: The impact of premium editorial context on mobile video ad performance
The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten years culminating in this year’s market value of €36.4...
4 July 2016
IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advert...
3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched when “out & about” compared to just 47% ...
29 June 2016
IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market
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27 June 2016
Interact 2016 Workshop – Simon Gosling (Happy Finish) – Experiment Virtual Reality
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27 June 2016
Interact 2016 Keynote – Salvatore Bruno (MassMotionMedia) – 5 Hot Topics About Vide...
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27 June 2016
Interact 2016 Keynote – Emil Pawlowski & Vesna Gordon (Gemius) – Data Science ...
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27 June 2016
Interact 2016 Keynote – Dave Hendricks (Livelntent, Inc) – Is it the end of Freemiu...
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27 June 2016
Interact 2016 Keynote – Mascha Driessen (Microsoft) – From searches to searchers: t...
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27 June 2016
Interact 2016 Keynote – Caroline Hugonenc (Teads) – Using Mobile as a Compass to Re...
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27 June 2016
Interact 2016 Keynote – Haymi Behar (Dogan TV Holding) – Video Monetization in the ...
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27 June 2016
Interact 2016 Keynote – Rags Gupta (Ooyala) – The Swinging Pendulum: Buyers, Seller...
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27 June 2016
Interact 2016 Keynote – Andrew Buckman (OpenX) – The Economic Argument for Quality ...
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