Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

When header bidding started to gain momentum in 2015, it promised publishers the ability to sell every impression at its true market value. ...
11 October 2017
Member White Paper: AppNexus – Header Bidding: The next evolution
What is the International IAB/ABC Spiders & Robots list? The IAB (Internet Advertising Bureau) US and ABC UK global list for ad and sit...
25 September 2017
International IAB/ABC Spiders & Robots list: How to stop non-human activity that inflate a...
This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research...
21 September 2017
IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cross-d...
Viewability is a crucial yet controversial digital advertising metric. It not only dominates the industry measurement agenda—the top prior...
20 September 2017
Member report: FreeWheel – Defining a View – The Impact of Evolving Video Dynamics
The GDPR Compliance Primer has been prepared by the members of the IAB Europe GDPR Implementation Working Group, under the leadership of Imp...
18 September 2017
IAB Europe’s GDPR Compliance Primer
The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2...
13 September 2017
IAB Europe Report: European Programmatic Market Sizing 2016
IHS Markit updated its analysis of the economic contribution that digital advertising as a whole makes to the EU. This provides important c...
7 September 2017
Research report: The economic contribution of online advertising in Europe
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
The research agency IHS Markit used interviews with advertisers, publishers and technology companies to help identify the role of data in di...
7 September 2017
Research report: The economic value of data-driven advertising
The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries. They explored the types of content...
7 September 2017
Research Report: Europe online – an experience driven by advertising
This report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media buyers and ...
29 August 2017
Member report: comScore – Top 10 Burning Issues in Digital
Wednesday 18th October 3pm CEST Join this webinar to gain insight into best practice in consumer behaviour and media planning Register here ...
11 August 2017
IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning
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