Research & Thought Leadership

Value of Digital Advertising

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. As Europe is seeking to define a strategy to unleash the potential of digital for growth and jobs, IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.

The original article (in Polish) is available here. You can browse or download the IAB Poland / PwC Digital Ad Spend 2016 below.
9 May 2017
Member report: IAB Poland / PwC – Digital Ad Spend 2016
The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
20 April 2017
Member report: IAB UK / PwC – Digital Adspend 2016
IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse or download the ...
11 April 2017
Member report: IAB Netherlands – Digital Ad Spend 2016
You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.
11 April 2017
Member report: IAB Hungary – Digital Ad Spend 2016
The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, published on April 5, reveals growth of 31% for the Iris...
6 April 2017
Member report: IAB Ireland / PwC – Digital Adspend 2016
This study, carried out annually by IAB Spain since 2002, has as its main objective provide a trend report about media buying and give an in...
3 November 2016
IAB Spain report: H1 2016 digital ad spend – total digital ad spend hits €754.7 million
Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan to June) Total Digital Adspend is now at a record hi...
3 November 2016
IAB Ireland report: H1 2016 digital ad spend – mobile ad spend overtakes desktop for the ...
Online ad spend: IAB Romania H1 2014 report The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues...
20 November 2014
Online Ad Spend Studies from local IABs
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