Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Randall Rothenberg, CEO at IAB to detail IAB’s groundbreaking research into the new world of Direct Brands – and their implications for media, advertising, and marketing.to explore key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.

Watch the video below: