IAB Report: Global Mobile Advertising Revenue 2014

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surged 64.8% to €24.0bn ($31.9bn) in 2014

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives.

Download the report to learn about:

• The global mobile advertising market: size and growth by region
• Trends in mobile display, search and messaging
• What is driving growth in the market
• What is holding back growth in the market
• Comparison of regions globally

You can listen to industry leaders discuss the findings and future mobile trends in this webinar recording.

For more information please contact
Alison Fennah