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The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased thi...
4 September 2018
IAB Europe White Paper: Digital Advertising Effectiveness
Brussels, 6 June 2018 – IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencie...
6 June 2018
IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and re...
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to ...
18 December 2017
Coalition for Better Ads to Introduce Better Ads Experience Program
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended consequen...
7 September 2017
IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end o...
10 August 2017
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability me...
Brussels, 17 May 2017 –  IAB Europe’s annual conference, Interact, kicks off in Amsterdam next Tuesday 23rd May, focusing on the “new...
17 May 2017
Press release: Annual gathering of European digital ad industry leadership in Amsterdam (23-24 ...
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK...
13 May 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards
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