Best Practices

Ad Effectiveness Library

This library brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.

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With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively...
7 December 2016
comScore and Kellogg and Krux: Combating Fraud to Drive ROI
An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which makes viewability a critical component ...
30 November 2016
comScore: Campaign Viewability Optimisation
Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluati...
23 November 2016
comScore and News UK: The Impact of Advertising on Audience Behaviour
In today’s constantly-growing digital space, effective inventory monetization can be a substantial challenge for digital publishers. While...
16 November 2016
comScore and Hearst: Activating inventory to unlock revenue
Challenge and Solution: Target all inclusive and AB+ Families Design and deliver a Skinz campaign the most impactful and non intrusive Skinz...
17 October 2016
Sublime Skinz and ClubMed.us
Challenge: Position Paco Rabanne Brand within the consumer spirit and develop both branding and image for the Lady Million perfume. Design a...
17 October 2016
Sublime Skinz and Paco Rabanne: Lady Million
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17 October 2016
Sublime Skinz and Moat: Viewability metrics – US Campaigns
To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, to test how using advanced targeting ...
27 April 2016
Google: Toyota sees great results with advanced targeting techniques
In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...
27 April 2016
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
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