IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to help the digital advertising ecosystem comply with obligations under the GDPR and ePrivacy Directive. Today, the TCF is the largest collaborative effort with organisations and professionals in the digital advertising and publishing industries to provide solutions to key GDPR and ePrivacy Directive compliance challenges.
An important component of the management of technical frameworks is continual consultation with its users and the broad base of stakeholders. For the TCF, that includes publishers, advertisers, media agencies, and technology providers.
Over the past 12 months, stakeholder feedback has been sought, most notably from the publisher community, providing valuable feedback on how the framework can be improved and better serve the community. This has driven the creation and purpose of TCF v2.0. In addition, feedback from regulators on TCF was sought and incorporated.
The TCF Steering Group was tasked with updating the policies to reflect this feedback that would inform IAB Tech Lab and the development of the technical specifications.
Working groups reporting, to the Steering group included the Policies Working group, who drafted the Policy, and the Purposes Working Group who redefined the purposes and features of processing personal data that the TCF supports.
The IAB Tech Lab, GDPR Technical Working group were responsible for iterating the technical specifications that manage and maintain the TCF reference architecture, protocols, and technological solutions to fulfil the new policy requirements.
Marking the one-year anniversary of the TCF the Policy and Technical Specifications of version 2.0 are presented for public comment. This is the first major new release and the only significant one planned for the year. Interested stakeholders are invited to provide feedback from the 25th April to the 25th May (30 days public comment period).
Public comment specifications and documentation:
Submitting feedback on TCF v2.0
All feedback during the public comment period should be sent here for technical specification and here for policy documentation.
Want to find out more?
As part of the consultation process, IAB Europe will be holding two webinars to outline the proposed changes. These 1.5-hour information sessions will include a 45-minute presentation from key contributors to TCF v2.0 and a 45-minute Q&A session to ascertain feedback and comments from participants. Please see below for registration details:
If you’d like to read the full press release about the public comment day launch, please visit IAB Europe’s news section. IAB Europe have also provided some FAQs to provide more information and context of the TCF and the updated framework presented for pubic comment.
Following the close of the public comment period, once the technical specifications and Policies have been finalised, detailed implementation manuals will be issued for vendors, publishers and CMPs. Additional webinars will be held for all stakeholders including agencies and advertisers.