Research & Thought Leadership

Programmatic

Two thirds of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €12bn according to IAB Europe’s 2017Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation; theIAB Europe Attitudes to Programmatic Advertising researchshows that almost everybody in the industry is now deploying some form of programmatic advertising. 

The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative between publishers, technology platforms, agencies and advertisersto  increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.  The Committee is delivering a comprehensive pan-European programme of educational outputs. 

Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, Oath Ad PlatformsVerizon Media
Vice-ChairPierre Gauthier, IAB France Board Member and Director, International Development, Dr. Banner 

For more information please contact
Marie-Clare Puffett
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising as ...
26 November 2018
IAB Europe White Paper: Programmatic Native Advertising
The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater control, access...
12 September 2018
IAB Europe Report: Attitudes to Programmatic Advertising 2018
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display adverti...
12 September 2018
IAB Europe Report: European Programmatic Market Sizing 2017
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, co...
31 August 2018
IAB Europe Transparency Guide
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such as open auction, gu...
28 August 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changin...
23 July 2018
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to Program...
7 June 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment...
The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2...
13 September 2017
IAB Europe Report: European Programmatic Market Sizing 2016
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Wh...
6 February 2017
Member report – Videology – EMEA Video Benchmarks 2016
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?