Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

For more information please contact
Marie-Clare Puffett
Wednesday 18th October 3pm CEST Join this webinar to gain insight into best practice in consumer behaviour and media planning Register here ...
11 August 2017
IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology...
10 July 2017
Member report: NEWBASE – Marketing Priorities 2017
Below you can find a list of recordings for all 2016 webinars hosted by IAB Europe. This list will be updated regularly. Library of Programm...
18 July 2016
2016 IAB Europe Webinar Recordings
Mobile is everywhere with more than half of the global population owning a smartphone or tablet and developing a deeply personable relations...
19 May 2016
Teads.tv White Paper: Mobilising video advertising: trends, challenges and opportunities
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK...
13 May 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards
Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up to 500% more to reach them...
1 March 2016
Turn Infographic: Advertising to Millennials
This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out about products and their research behaviou...
8 September 2015
IAB Europe Report: The Smart Shopper Snapshot
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
8 June 2015
IAB Europe 2015 Research Award Winners
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what mark...
8 January 2014
Millward Brown Research: AdReaction Video Creative in a Digital World
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