Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

For more information please contact
Marie-Clare Puffett
Clear filters
More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmati...
8 August 2015
IAB Europe Report: Attitudes towards Programmatic Advertising
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic ...
15 July 2015
IAB Europe White Paper: Road to Programmatic
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy to drive brand investment into digital adver...
11 February 2015
IAB Europe White Paper: Viewable Impressions
The European Agency Snapshot study gives a real insight into current knowledge of mobile advertising and uptake within today’s current me...
8 February 2015
IAB Europe Report: European Agency Snapshot Study
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital invest...
8 October 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement
The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of a campaign to educate the digital advertisi...
11 July 2014
IAB Europe White Paper: Introduction to Programmatic Trading
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. Industry stakeholders state...
19 June 2014
IAB Europe Report: Priorities for Digital Measurement
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to adv...
8 April 2014
IAB Europe Brand Builders Executive Summary
The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 to €2.08bn in 2013. Please also see the 2...
30 September 2013
IAB Europe Report: European Programmatic Market Sizing 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous Year, According to IAB Europe, ...
20 July 2013
IAB Report: Global Mobile Advertising Revenue 2013
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a webinar their global figures for mobile advertisin...
20 July 2012
IAB Report: Global Mobile Advertising Revenue 2012
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